Might Waterbeds Ever Make A Comeback
The waterbed was born around a half-century in the past as the counterculture's solution to one thing fairly fundamental. We're speaking a scarcity of sleep, of course, though the promise of sloshy lovemaking was a particular promoting level back in the day, too. It was an nearly fast, groovy-licious success. By the late '80s, Memory Wave waterbeds accounted for someplace round 15 percent of the bedding market, or a tidy $2 billion a year, in accordance with a brand new York Times article on the time. In the event you have been cool back then - or thought you were or wanted to be - or for those who valued a great night's sleep on gently rolling waves or dreamed of nights full of wild browsing ardour, you owned a waterbed. Otherwise you wanted one. The novelty wore off. The revolution died. The summers of love ended. The period pale away. Nowadays, gross sales statistics for waterbeds are arduous to come by.
But it's clear that things aren't like they had been back within the swinging '70s and '80s and even into the '90s. The competition (mainly issues like air mattresses and memory foam) has grown. The number of waterbed manufacturers and sellers has shrunk. Do you even know anyone who nonetheless owns a waterbed? Lynn Hardman does. He still sleeps on one each night time. He is additionally sold thousands of them over the past few decades to countless satisfied clients. Hardman owns Southern Waterbeds & Futons in Athens, Georgia, and say that enterprise isn't like what it was in the '70s, a time when mattress stores did not dot each strip mall in every suburb, and mom-and-pop retailers didn't have to compete with the internet. But there's still business out there. The waterbed is still hanging on. Hardman, who has operated his store for 43 years, nearly so long as waterbeds have been round. I still assume the waterbed is the very best bed that's ever been invented. It is like a novelty item.
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